Sonia Boton Gboh
(fra)

Sonia Boton-Gboh is the Founder of Roxanne, a marketing agency whose expertise is Music & brands partnerships, based in Paris. Current clients include Casio G-Shock, L'Oréal, Gorillas and more. Roxanne creates affinity between brands and urban artists. The agency offers services as product placements, endorsement, brand content. Previously Sonia spent 15 years in Marketing for multinationals and brands such as Garnier, L'Oréal Paris, Softsheen-Carson, as a Marketing Manager. She then went on to offer her expertise to the music industry for Live Nation and the Afropunk Paris Festival. Sonia has a Master of Marketing from a French Business School and a Bachelor of Arts in Business Administration from the University of West of England.