Jeremy Sirota is CEO of Merlin, the independent’s digital music licensing partner, that empowers independent labels, distributors and rights-holders by striking premium deals with digital music services. He joined Merlin after spending two years as Independent BD Label Lead on the Facebook Music Team. At Facebook, he helped to shape the company’s music strategy and licensed rights from independents around the world. Sirota’s role at Merlin weaves together his lifelong passions for music and technology.
Sirota previously held a number of senior positions at Warner Music Group, culminating in his appointment as SVP and Head of Business & Legal Affairs for both Warner-Elektra-Atlantic (WEA), Warner’s artist and label services division, and Alternative Distribution Alliance (ADA), Warner’s indie distribution arm. Early in his career, he was an associate at Morrison & Forster, New York, in their Technology Transactions Group, focused on technology startups and entertainment clients. In addition to his role at Merlin, Sirota is a mentor to the TechStars Music Accelerator Program. He currently resides in New York City, but was born and raised on the beaches of Orange County, California.