David Mogendorff is Head of Artist partnerships at TikTok. He leads a team that helps artists and their representatives get the most out of the platform; building fan bases, sharing their music and creating their own content. Since joining the business in 2020, TikTok has become an integral part of today’s music industry. From discovering new talent, to reconnecting catalogue and older artists with new audiences, TikTok has become the place for artists to experiment and share their creativity. Prior to TikTok, David was Head of Artist Partnerships for YouTube and YouTube Music for almost five years and previously spent time at MTV Europe.