On-Site and Online
Three continents, two days, one goal: The Reeperbahn Festival International spin-offs for Beijing and Nashville were merged into one hybrid event this year, thereby building a bridge between North America, Asia and Europe in a contemporary way. On 27–28 August, representatives of European companies were invited to experience the new programme concept on site in Berlin under the required social distancing and safety regulations. Delegates from Europe met colleagues from China and the USA in a digital space to network and exchange ideas.
In cooperation with the American Music Business Association (Music Biz) and the WISE Music Conference in China, we are thereby strengthening the international dialogue between innovators in the content and creative industries, and the fields of science and technology, despite the challenges posed by the COVID-19 pandemic.
The programme points Panel, Receptions, Company Visits and Matchmakings were further expanded, and brought together the real and the digital. The contemporary hybrid conference format also included a digital singer-songwriter camp, streamable live showcases on site, and the presentation of this year’s Nominees for the ANCHOR – Reeperbahn Festival International Music Award 2020, including the introduction of the distinguished ANCHOR Jury.
Christian Goebel, General Manager (Motor Entertainment GmbH)
"After the cancellation of most of the conferences essential for our industry this year, our motivation for the RBF International was all the higher, combined with the interest in the ambitious hybrid concept. And I am impressed by how well the implementation succeeded: Meeting European delegates on-site in Berlin, virtually visiting Chinese companies and conducting listening sessions with colleagues in Nashville is far more than a hygienic measure, but laboratory and inspiration for future on-site and online work – although hopefully soon again with less than 1.5m distance between each other."
Jens-Markus Wegener, General Manager (Edition Intro Meisel GmbH)
"Reeperbahn Festival International – On-site and Online – from Berlin was the first hybrid convention I attended and I would like to take this opportunity to praise the organizers. The coordination of 40 European delegates with digital music managers from China and Nashville worked surprisingly well.
The highlight for me was the matchmaking sessions with American publishers and record companies from Nashville as well as many really exciting online sessions with Chinese music companies. The publishing market is certainly still underdeveloped, but I talked to three companies that also operate publishing divisions and we will try to develop concepts on how Meisel music publishers can do business in China. The matchmaking contacts from Nashville that I got from Reeperbahn Festival International were also publishing houses and service providers operating at a high level. Again, I would like to praise the Reeperbahn Festival operators for the quality of the contacts.
Conclusion: a really successful event with valuable new contacts, where I could learn a lot more. Therefore a huge thank you goes to the entire Reeperbahn Festival team!"
Lutz Leichsenring, Co-Founder VibeLab, Initiator United We Stream
"Reeperbahn International was a concise program and a great opportunity to connect to inspiring people on three continents. Especially the matchmaking sessions were a huge opportunity to exchange contacts and thoughts with high level executives. We're glad to contribute to this innovative format by streaming on United We Stream and moderating the China-Europe panel."
Felipe Mina Calvo, ATC Live
"In a year that was not what we were all expecting, this experience was the first encounter I had with fellow colleagues in the music industry for some months. Since delegates were based in Europe, Asia and North America making it run smoothly was a challenge solved through a really practical and friendly digital platform.
Through experience, I was able to connect with colleagues from China and the United States and develop new relations and getting a real sense of what is happening in other parts of the world in these uncertain times. Connecting and communicating is still a very important part of what we do in our day to day and I’m looking forward to how will these virtual dynamics change the ways we work and the connections we create."
Reeperbahn Festival International is funded by the German Federal Foreign Office and ANCHOR – Reeperbahn Festival International Music Award by The Federal Government Commissioner for Culture and the Media. Keychange is co-funded by the Creative Europe Programme of the European Union.
Thursday 27 August, 12:00- 12:45 pm
Official kick off for the European Reeperbahn Festival International delegation taking place in person at Festsaal Kreuzberg in Berlin. In this spacious venue, the delegation can individually network in person, observing the implemented Covid-19 related regulations, and will be digitally connected with their US and Chinese counterparts via the newly developed digital event platform.
Alex Schulz, CEO, Reeperbahn Festival
Christina Schäfers, Project Lead Keychange, Reeperbahn Festival
Philipp Grefer, Founder, WISE
Evelyn Sieber, Project Lead Reeperbahn Festival International Berlin, Reeperbahn Festival
Patrick Daniel, Delegation Coordinator & Program Co-Curator, Reeperbahn Festival International
Thursday 27 August, 1:00 - 2:00 pm
COMPANY VISIT Beijing: "Maybe Mars Records"
A digital company visit to Maybe Mars Records, an indie music label that was started in Beijing in the summer of 2007 and since then identifies, promotes and supports talented young Chinese musicians and artists. Their current catalogue includes many of China’s exciting, new and ground-breaking bands and musicians like Carsick Cars, P.K.14, Hiperson, Birdstriking, Snapline, Demerit, White+ and more.
Lolly Fan, Senior Director, Maybe Mars Records
Thursday 27 August, 3:00 - 4:00 pm
Livestream: ANCHOR Jury and Nominee Announcement
This year the ANCHOR 2020 Jury and Nominees, will be announced together for the first time. Watch the livestream here or on the Reeperbahn Festival YouTube channel.
Portia Sabin (President Music Business Association - Music Biz)
Dr. Carsten Brosda (Senator of the Department for Culture and Media)
Alex Schulz (CEO Reeperbahn Festival)
Thursday 27 August, 4:15 - 6:30 pm
Working closely with our partner Music Biz to pre-curate a meeting-schedule between US and European delegates. Over 2 hours, every delegate now has the chance in this programme slot to enter into meetings of approx. 10 minutes with a suitable selection of potential business partners.
Thursday 27 August, 6:45 - 7:45 pm
PANEL: Building The Bridge - Creative Collaboration Between the US & Europe
Shared strategies and close working collaborations between two (or three or four) continents is nothing new – but it is ever-evolving, especially in the time of the COVID-19 global crisis. The industry is increasingly becoming more borderless as boundaries are shifting because of new partnerships, delegation programmes, communication tools, and revenue-generating outlets. Music Biz and Reeperbahn Festival are bringing together a panel of international industry executives to talk about their experiences and exchange perspectives on how everyone can work together to keep growing the global music business in our current state ... and beyond.
Moderation and Expert:
Julie Hurwitz, Kobalt Music, Co-Head Of Synch, USA
R. Caiaffa, SoundCloud, Head of Major Label Relations, USA
Vivien Mierzkalla - Secretly Group, Label Manager Germany & Austria, Germany
Ben Swanson - Secretly Group, Co-Founder, USA
Thursday 27 August, 9:00 - 10:00 pm
Singer-Songwriters Session “Survive and Thrive”
Survive and Thrive’ – Songwriting in times of the pandemic
In the run-up to the Reeperbahn Festival International – On-Site and Online – 27–28 August from Berlin event, a digital singer-songwriters camp took place. The camp was aimed at artists and writers who want to use the limitations of this time to their advantage and open themselves and their art to new territories and explore paths into the international songwriting business. During the camp the international singer-songwriters met, wrote together and learned about each other’s markets. The results of the sessions will now be heard and discussed with experts from Nashville and Germany in a joint listening session after the camp on this evening of the 27 August, partly digitally and partly in person at the venue in Berlin.
Presentation & Experts:
Friday 28 August, 09:00 - 10:00 am
PANEL: Challenges and opportunities in the live music industry for China & Europe
A panel by WISE and Reeperbahn Festival focused on the live music industry and its current challenges and perspectives e.g. live music streaming plus other digital alternatives to generate a revenue as well as an outlook on when cross-continental touring might become possible again and what artists need to have to make concert - and nightlife fans go “wow!”.
Friday 28 August, 10:15 am - 12:15 pm
Working closely with our partner WISE to pre-curate a meeting-schedule between Chinese and European delegates. Over 2 hours, every delegate now has the chance to enter into meetings of approx. 10 minutes with a suitable selection of potential business contacts.
Friday 28 August, 12:30 pm - 1:15 pm
COMPANY VISIT Shanghai: “Uptown”
A digital company visit at Uptown, a record store in Shanghai that started in 2010, dealing in vinyl from all genres and from all over the place: rock, punk 7", indie rock, dubstep, house, techno, reggae and much more. The store works e.g. with well-known Chinese indie labels like Maybe Mars Records or Modern Sky as well as small ones like the Shanghai local labels like Eating Music or Letter Records and therefore is a meeting hub for the local indie scene and vinyl lovers.
Friday 28 August, 2:15 pm - 3:15 pm
Keynote Presentations - HOW TO CHINA
Three experts sharing their knowledge, tips and experience on how to enter the Chinese music market.
Friday 28 August, 3:30 - 4:15
COMPANY VISIT: Universal Music Group Nashville
A digital company visit at Universal Music Group Nashville for an exclusive opportunity to meet with its top execs and to learn more about the inner workings of the largest major label in Music City. Recently (before COVID-19) moved into a brand new beautiful office facility overlooking the Nashville skyline, the label group is home to global superstar Country and crossover artists such as Carrie Underwood, Luke Bryan, Sam Hunt, Kacey Musgraves, among many others. UMG Nashville is especially tuned into the importance of cultivating global partnerships in the EU and beyond and is excited for the opportunity to meet with the Reeperbahn Festival delegation.
Michael Harris, EVP & COO, UMG Nasvhille
Annie Ortmeier, VP, Marketing – Digital Accounts
Brad Turcotte, VP, Marketing
Friday 28 August, 4:30 - 5:15
COMPANY VISIT Nashville: Big Yellow Dog
A digital company visit at Big Yellow Dog, Nashville's music community, and specifically it's style of songwriter / artist development, is unlike any other. Publishing home to international singer/songwriter Meghan Trainor among others – Big Yellow Dog is one of Music City's most prominent independent publishing and artist development companies. Join members of their team as they take you on a journey inside their evolution since starting over 20 years ago. They'll also show you how a "publishing house" operates and what it truly means to work on Nashville's iconic Music Row.
Lauren Funk, Big Yellow Dog
Kara Wintergrass, Big Yellow Dog
Jacee Badeux, Big Yellow Dog
Sophie Hopkins, Big Yellow Dog
Friday 28 August, 6:30 pm - 10:00 pm
Livestream: Showcase Night
Watch the livestream here or on the Reeperbahn Festival YouTube channel; Moderator: Sara Kelly-Husain (Hamburg, Germany)
Nova Heart - live/digital (Beijing, China)
6:30 pm - 7:00 pm
Nova Heart has been a pioneer of the chinese indie scene.The band was established by Helen in Beijing 2011 after Feng left electro punk outfit Pet Conspiracy which she co-founded in 2007. Soon after she was joined by drumming legend Shi Lu aka Atom.
In the following years Nova Heart did what no Chinese band had ever done until then. They extensively toured internationally on all continents (playing festivals from Glastonbury in the UK to Sakifo in Reunion Island and Clockenflap in Hong Kong), had radio airplay on major international stations (BBC in the UK, Triple J in Australia, Eins Live in Germany, KCRW in the US), and gave interviews from Der Spiegel, via VICE to The Guardian CNN, or VOGUE, the latter describing Nova Heart ́s workas „dark, sexy and beautiful - music Karl Lagerfeld would be proud of“. But, more importantly, with Feng at the helm, Nova Heart found an artistic voice, the west as well as China were listening to at the same time. And this voice always pushed the agenda e.g. with a video on LGTBQ issues (Beautiful Boys), a rarity in China.
Mimik Banka - live (China)
7:05 pm - 7:35 pm
Mimik Banka is a band based in Beijing, the music capital of China. Most of their music is based on Indie Rock with elements from electronic music, Dream Pop, and Trip-hop, and even hints of jazz and classical. Their music focuses on stories of people in cities. It’s about their dilemmas, longing and love. Instead of direct observation, they choose to write music with a finer outline, creating an atmosphere with a unique harmonic vocabulary that allows the listeners to truly sink into the mind of the characters that are described in the lyrics and melodies. Their music provokes an image of cities and people that are shrouded in grotesque mists. You can vent, let your mind fly or simply let your thoughts wander in such a fog.
They have performed on numerous stages across china for major festivals like strawberry, midi or simple life. The band also collaborated in many occasions with artists for various interdisciplinary art activities in spaces like the UCCA in Beijing or the shortfilm-festival Interfilm in Berlin on the Volksbühne.
Mimik Banka is looking at the moment in Europe as well as USA for: label, publishing, live, distribution. Get in contact with their manager Li Longli, part of the Chinese delegation.
Faces On TV - live (Gent, Belgium)
7:40 pm - 8:10 pm
The production sophistication of Radiohead, the lustfully dark tenor of Portishead and the melodic sensitivity of Alt-J: Faces On TV’s first album Night Funeral two years ago earned them praise and comparisons the like of which other bands can spend decades seeking. Many have wondered how multi-instrumentalist Jasper Maekelberg is able to conjure such magic out of nowhere. Although the Belgian musician had previously collaborated with Sam Sparro, Gabriel Rios and Jev Neve, he only realised his own vision through the Faces On TV project, which he launched with four friends in 2016. There have been numerous highlights and achievements – no surprise when you listen to brilliantly arranged songs such as ‘Run Against the Stream’ and the epic ‘Love/Dead’. Inspired by indie poetry, great songwriter gestures and beautiful music videos, the project has remained a well-guarded insider tip that captivates eyes and ears alike. Until now!
Faces On TV performs during the Reeperbahn Festival International Showcase Night and is looking for Label, Sync & Live opportunities. Get in contact with manager Hanne Valckenaers, part of the European Reeperbahn Festival International delegation.
Velvet Volume - live (Denmark)
8:25 pm - 8:55 pm
Noa, Naomi and Nataja Lachmi put their heads together to start their own band project when they were still at school. That was back in 2013. As Velvet Volume, the three sisters quickly progressed from small venues in their home town of Aarhus to the prestigious Crown Prince Couple’s Award, the annual award show of the music magazine Gaffa, and on to Denmark’s national radio charts. From then on, the trio with the punky rock sound was an unmissable presence in the concert scene north of Hamburg. They toured extensively and released their debut album "Look Look Look!" in 2017, which made quite an impact. The three lively ladies have consistently developed their style and this year they present the follow-up album, Ego’s Need. Besides exceptionally clever song-writing, the album demonstrates one thing above all else: the courage to be independent in an industry still dominated by men.
Chinese Football - digital (Wuhan, China)
9:00 - 9:20 pm
Chinese Football tries to keep the original tension of punk music and operating with a DIY attitude. inspired by late 1990s emo pioneers like Jimmy Eat World, Get Up Kids and American Football, Chinese Football specializes in a potent guitar-bass-driven wistful indie rock sound. Mixing with brainwashed guitar riffs with Mandarin lyrics, Chinese Football is devoted to expressing the fantasy of youth and its frustration.
Chinese Football is looking for tour/booking agency/festival opportunities for 2021 in Europe as well as a label in the USA. Get in contact with delegate Li Ke for more info.
ÄTNA - live (Dresden, Germany)
9:20 pm - 9:50 pm
Rarely does music pupate so successfully under what feels like dozens of layers of diverse influences, only to break out of its cocoon at just the right moment – and proudly create something completely new. Even for the year 2020, which is certainly not lacking in unusual sounds, Ätna are adventurous, untamed and far ahead of their time. The duo from Dresden repeatedly manages to inject artistry into Art Pop without ever sounding pretentious, perhaps because indietronica, club music and alternative R&B are equally developed here. Inéz Schaefer sings her soul out of her body with an absurdly changeable timbre on her debut ‘Made By Desire’, oscillating between ethereal grandeur and intimate immediacy. Songs such as ‘Ruining My Brain’, which flows into a techno maelstrom, and the spinning piano ballad ‘Try’ show that the two can touch whatever they want in their sound cosmos. There is always a musical feeling that seduces, amazes and leaves categories behind – often in the same song, be that in the studio or on stage.
ÄTNA is looking at the moment in Europe for: Creative minds of all kinds.
ÄTNA is looking at the moment in USA for: (Sub-)label, booking partners and creative minds.
ÄTNA is looking at the moment in China for: (Sub-)label, booking partners and creative minds.
Get in contact with Jean-Paul Mendelsohn, part of the Reeperbahn Festival International delegation.