On-Site and Online
Three continents, two days, one goal: The Reeperbahn Festival International spin-offs for Beijing and Nashville were merged into one hybrid event this year, thereby building a bridge between North America, Asia and Europe in a contemporary way. On 27–28 August, representatives of European companies were invited to experience the new programme concept on site in Berlin under the required social distancing and safety regulations. Delegates from Europe met colleagues from China and the USA in a digital space to network and exchange ideas.
In cooperation with the American Music Business Association (Music Biz) and the WISE Music Conference in China, we are thereby strengthening the international dialogue between innovators in the content and creative industries, and the fields of science and technology, despite the challenges posed by the COVID-19 pandemic.
The programme points Panel, Receptions, Company Visits and Matchmakings were further expanded, and brought together the real and the digital. The contemporary hybrid conference format also included a digital singer-songwriter camp, streamable live showcases on site, and the presentation of this year’s Nominees for the ANCHOR – Reeperbahn Festival International Music Award 2020, including the introduction of the distinguished ANCHOR Jury.
Christian Goebel, General Manager (Motor Entertainment GmbH)
After the cancellation of most of the conferences essential for our industry this year, our motivation for the RBF International was all the higher, combined with the interest in the ambitious hybrid concept. And I am impressed by how well the implementation succeeded: Meeting European delegates on-site in Berlin, virtually visiting Chinese companies and conducting listening sessions with colleagues in Nashville is far more than a hygienic measure, but laboratory and inspiration for future on-site and online work – although hopefully soon again with less than 1.5m distance between each other.
Jens-Markus Wegener, General Manager (Edition Intro Meisel GmbH)
Reeperbahn Festival International – On-site and Online – from Berlin was the first hybrid convention I attended and I would like to take this opportunity to praise the organizers. The coordination of 40 European delegates with digital music managers from China and Nashville worked surprisingly well.
The highlight for me was the matchmaking sessions with American publishers and record companies from Nashville as well as many really exciting online sessions with Chinese music companies. The publishing market is certainly still underdeveloped, but I talked to three companies that also operate publishing divisions and we will try to develop concepts on how Meisel music publishers can do business in China. The matchmaking contacts from Nashville that I got from Reeperbahn Festival International were also publishing houses and service providers operating at a high level. Again, I would like to praise the Reeperbahn Festival operators for the quality of the contacts.
Conclusion: a really successful event with valuable new contacts, where I could learn a lot more. Therefore a huge thank you goes to the entire Reeperbahn Festival team!